5 Types of Trade Show Booths (+Pros & Cons)
When it comes to attending trade shows, having an eye-catching & effective exhibit booth can make all the difference. Trade shows offer a unique opportunity to showcase your business and connect with potential clients, but with so many other companies vying for attention, it can be challenging to stand out from the crowd. A well-designed booth can attract attendees, communicate your brand message, & ultimately drive sales.
In this blog post, we go over the fundamentals: we’ll explore the various types of exhibit booths available for trade shows, along with their advantages & disadvantages, so you can choose the best option for your business.
Here are some of the most common types of exhibit booths:
The most basic type of trade show booth – typically located in a row of booths; they consist of a back wall & two side walls.
PROS: cost-effective, easy to set up, & ample wall space for custom graphics
CONS: lack a sense of privacy & can be challenging to stand out in a crowded row
These are typically located at the end of a row, allowing for two open sides; this layout permits exhibitors to attract attendees from two directions.
PROS: increased visibility & accessibility
CONS: limited design options for the open sides
These are located at the end of a row, allowing for three open sides.
PROS: enhanced visibility
CONS: fewer design options for the open sides
These booths typically have a central location in the exhibit hall as well as four open sides.
PROS: augmented creativity in design, maximum visibility, & more likely to attract attendees
CONS: higher cost, increased logistical challenges, & a need for additional staff to manage four open sides
The most unique type of booth, tailored to the specific needs & preferences of the exhibitor.
Custom booths can be any size, shape, or design & often incorporate interactive elements such as touchscreens or multimedia displays. This type provides the most flexibility & freedom for creativity. While it’s true that custom booths may come with a higher price tag, they are certainly worth the ROI. When you invest in a custom booth, you’re investing in the future success of your business by creating a powerful marketing tool that can generate leads & boost sales.
The type of exhibit booth you choose will depend on your budget, design preferences, & goals for the trade show. Each type of booth has its advantages & disadvantages and working with an expert exhibit company can help you make the best choice for your business.
Browse our range of custom exhibit displays here!
At Local Exhibits, we’re all about creating functional & dynamic booths that showcase your brand in the best light possible. Whether you’re a seasoned pro or new to the trade show scene, we’re here to help you stand out & make the most of your experience.