You may have heard the rumor that a trade show booth is expensive, and it is hard to get any real ROI from the investment of attending a show. And although it does require some up-front investment, thousands of companies of all sizes find it profitable to attend! There’s no way there would be as many events across the country and around the world if it didn’t support other marketing efforts profitably.But there are ways...
Continue ReadingIt’s time. Your product is ready to launch. You’ve taken months or even years to get to this point, but it’s finally time. Now the planning starts all over as you create a strategy to launch your new product at the upcoming trade show. Then again, if your product isn’t quite ready, you may want to develop a pre-launch strategy for the next event, too.You’ll face fierce competition from other businesses in the same industry...
Continue ReadingFace-to-face interactions continue to be one of the best ways to leave a lasting impression in a potential customer’s mind. That’s why a trade show booth rental from an exhibit company remains popular. It all began over 165 years ago at “The Great Exhibition” in London, England, in May of 1851. That trade show had the same goal as every venue does today – to bring several different products and their suppliers under the same...
Continue ReadingBoring trade show booths don’t attract visitor attention. And with the floor full of incredible modern exhibits, yours could fade into the background without key trade show booth rental design elements in place. Trends shift and evolve every year, with every exhibit company trying to outdo the next. If your booth is tired or irrelevant, here are some ideas to liven things up.Trade Show Booth Design TrendsYour product may be the “better mousetrap,” but it...
Continue ReadingA customized trade show booth design allows you to take advantage of the opportunities to grow your business at an industry event. But you don’t need to purchase a booth to get noticed. Trade show booth rentals may offer advantages for your company’s marketing efforts and bottom line.Here are some benefits of trade show booth rental displays to compare renting to buying.The Benefits of Trade Show Booth RentalsTrade Show Booth Rentals Are FlexibleA trade show...
Continue ReadingThe marketing department spends time developing every aspect of a brand but often forgets to align with the trade show booth rental strategies. Expert trade show booth designers here at Local Exhibits can focus your trade show display ideas with your overall marketing and branding strategies.Here are a few ways to align your marketing, branding and trade show booth rental strategies.1. Identify Product Categories to PromoteThe first step is to identify the product categories you...
Continue ReadingEvery year brings new business challenges. But 2022 offers especially great potential to expand your operations and gain more widespread popularity. With the current trend of hyper-connectivity, customer outreach means more, creates more connection, and has more impact on your marketing strategy. So, the tradition of setting up trade show booths at trade show displays for product promotion continues to be a cost-effective and time-tested method followed by brands across the country.Attendance at many prestigious...
Continue ReadingTrade Shows Booths are an incredibly effective marketing tool. Participating in industry specific or general trade show events can showcase new products, create brand awareness, and build your customer base. Critical to the success of any trade shows is how you engage the attendees at your booth.Many strategies will entice visitors, but the more innovative and creative you can be, the more likely you are to stand out from the competition.Promote Your Brand with Interactive...
Continue ReadingPrizes are sometimes almost an afterthought with all the rest of the planning necessary for trade show booths. You need the booth designed and branded, moved, set up and staffed… then suddenly you remember you need prizes, too! But the right prizes are critical to customer engagement and to the overall success of the interactive games. By developing a strategy around your prizes, you can maximize your brand’s impact.The Grand Prize at a Trade Show...
Continue ReadingThe marketing plan at any company is the foundation for success. If your industry relies on trade shows, you’ll want to budget to make sure the events fit into your marketing strategy. High price tags mean many companies never see the actual value in participating in an industry trade show. You can participate (and compete) using trade shows as part of your marketing plan, even with a relatively small budget. Here are some tips for...
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