Trade shows have come a long way since their inception in the early 20th century. From small gatherings of like-minded individuals, they have evolved into massive events with global reach, attracting millions of attendees & generating billions of dollars in revenue.
One of the key reasons trade shows have grown so much over the years is that they offer businesses an opportunity to connect with a large & diverse audience. By exhibiting at trade shows, businesses can showcase their products & services to potential customers, partners, & investors, all in one place. This not only saves businesses time & resources but also allows them to reach a broader audience than they would through traditional marketing methods. Today, trade shows are a critical component of marketing strategies for businesses across industries, & convention centers play a significant role in their success.
In this blog post, we’ll explore the top 5 convention centers in the United States as well as how expert exhibit management companies, like Local Exhibits, can assist you in navigating the intricacies of each venue to maximize your success.
Based On Total Exhibit Space, The Top 5 Largest Convention Centers in the United States Are:
- McCormick Place (Chicago, IL) – over 2.6 million square feet of exhibit space
- Orange County Convention Center (Orlando, FL) – over 2.1 million square feet of exhibit space
- Las Vegas Convention Center (Las Vegas, NV) – over 2 million square feet of exhibit space
- Georgia World Congress Center (Atlanta, GA) – over 1.4 million square feet of exhibit space
- Kay Bailey Hutchison Convention Center (Dallas, TX) – over 1 million square feet of exhibit space
These massive facilities offer state-of-the-art amenities & services to exhibitors as well as attendees, making them ideal venues for businesses to showcase their products & services. However, the key to a successful trade show experience is having a well-designed, functional, & engaging exhibit that showcases your brand & attracts potential customers. This is where exhibit management companies come in – we have the expertise & experience to create stunning & effective custom booths that will help you stand out from the competition!
But it’s not just about the exhibit itself – exhibitors also need to consider the logistics of the trade show, booth layout optimization, as well as managing the on-site activities, like setup & breakdown. In such scenarios, Local Exhibit’s institutional knowledge can prove to be incredibly valuable. Each convention center has its own unique layout, rules, & regulations. As an expert exhibit company that works with these venues consistently, we have a deep understanding of their quirks & nuances, as well as any potential challenges that exhibitors may face…
For example, McCormick Place in Chicago, Illinois offers advanced technology & audio/visual capabilities, making it a popular venue for trade shows that require high-tech displays & presentations. An exhibit company with experience will know how to design an exhibit that maximizes the available space, complies with the venue’s rules and regulations, & incorporates the latest technology to create a memorable & engaging experience for attendees.
Similarly, the Orange County Convention Center, located in the heart of Orlando’s tourist district, offers easy access to nearby hotels & attractions, making it an ideal venue for trade shows that attract attendees from around the world. An exhibit company that has worked with the OCCC will have the knowledge to create a unique & attention-grabbing exhibit that takes advantage of the venue’s high ceilings & expansive floor space.
The Las Vegas Convention Center is another popular venue for trade shows with a prime location on the Las Vegas Strip. In addition to its world-class facilities, the center also offers a range of services to exhibitors & attendees, such as catering, audio/visual equipment rentals, & transportation.
Additionally, the Georgia World Congress Center, located in downtown Atlanta, is home to some of the largest trade shows in the country. The center features a range of amenities, including on-site dining, a full-service business center, & easy access to nearby hotels.
While a trade show is an excellent opportunity to showcase your brand and network with potential customers, it can also be a challenging & complex experience. An exhibit company with expertise & institutional knowledge can help exhibitors make the most of their trade show experience by designing a compelling exhibit that takes advantage of the venue’s unique features as well as navigating the logistics of the event.