QR Codes are widely recognized as one of the most crucial tools in marketing, giving people prompt access to view nearly anything directly from their personal mobile devices. At trade shows, where a plethora of distractions come from all directions, QR codes enable visitors to focus on your brand for the moment AND provides them a convenient way to take your brand home....
Continue ReadingHave you ever been to a trade show in the trucking and automotive industry? If not, you’re in for a treat! If so, you know why attendees and exhibitors alike go back year after year – to make and maintain connections and to check out those incredible vehicles.Our national supply chain relies on the trucking and automotive industry, with over 10 million jobs. So, the industry supports several trade shows across the country.As an exhibitor,...
Continue ReadingAgriculture and farming trade shows bring together industry leaders to network, strategize, and generate leads for potential partnerships. As a net food exporter, America provides great opportunity in the agricultural sector. If your company supplies the farming industry, you’ll want to be sure you exhibit at several trade shows across the country.Some industry trade shows are trade-only, while others are open to the general public. Choose what is right for your brand to market to...
Continue ReadingYou likely have the basics covered. Use the same colors as you do on your other marketing campaigns. Add your logo. Prominently display your product. Banners. LED screens. A team of well-trained ambassadors. Great start. But here are some additional tips to really take your branding up a notch on your fair booth design.What is Your USP?Your USP, or Unique Selling Proposition, is what makes you different from your competitors. While this is always important,...
Continue ReadingJust throw the trade show booth into the back of the truck and head over to the event location. The booth’s been in storage a while, and there’s been no other prep, but everything should be okay, right?There was a time when small local fairs had a few booths set up by local merchants. Rates were low, and so were returns, but everyone had a good time. And maybe your small town still does that....
Continue ReadingAtlanta is one of the most popular pots in the country for trade shows and conventions. With a trade show rental booth in Atlanta, you can take advantage of large convention centers, pleasant winter weather, great food and accommodations, and the world’s busiest airport. It is no wonder Atlanta attracts consumers and businesses from around the world for trade show events.Trade Show Rental Booth in AtlantaFortunately, you don’t need to purchase a trade show booth...
Continue ReadingAcross America, top security trade shows draw attendees to see innovative ideas and where the world of security is headed. Participating in a top trade shows security expo in the security industry makes sure your audience receives your message.These top trade shows security give you options to exhibit your products and services.Global Security Exchange – GSXThe Global Security Exchange pioneers security information exchanges with organizations and partners from public and private sectors. Cyber, operational, and...
Continue ReadingExhibiting in a trade show creates an immensely positive impact on your target audience to generate a high volume of leads in just a few days. Thousands of visitors fill your sales funnel with new prospects, but only if they notice your trade show booth. But what makes them notice you among the rest of the competitors on the event floor? Here are some unique booth design tips to make sure your target audience is...
Continue ReadingAs an exhibition booth builder, Local Exhibits works to help our clients decide between advance warehouse and direct shipping every day. This one decision can make a huge difference to your ROI at your next trade show. Here are some tips on how to decide between these two options in the future.The first, and probably most important tip, is don’t go it alone. We have heard clients say that they ended up paying less in...
Continue ReadingThere are some pretty big companies at a trade show. They know how crucial in-person contact is to develop and maintain their brand. So, they have large budgets for their booth designers to ensure they make a big impact on attendees. But you can compete as a small or medium-sized business. You can even compete as a start-up. Here are some tips to make sure you compete with the big companies at your next trade...
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